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Gemba for Product Design Engineering

If you have quality friends, you may have heard of Gemba. What is Gemba and can it help with product design? Gemba is an ideology. And, yes, it can help with product design! We explore how and talk about why you might want to adopt the term “Gemba” for product design engineering. VIEW THE TRANSCRIPT…

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Product Design from a Marketing Viewpoint, with Laura Krick (A Chat with Cross Functional Experts)

This interview focuses on product design from a marketing viewpoint, including sales and commercial operations. “A Talk with Cross Functional Experts” is a Quality during Design interview series. Our focus is speaking with people that are typically part of a cross-functional team for new product development. We discuss their viewpoints and perspectives regarding new products,…

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UFMEA vs. DFMEA, the power tools of concept development. What are the similarities and differences? How do they relate, and do we need both?

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