Attention Engineers in Product Design

I can help you get cross-functional buy-in on concepts, faster and easier...

QDD graphic

Use Quality during Design engineering and product development to create products others love, for less.

  • make a difference
  • solve questions earlier
  • be a star performer

Hello, I'm Dianna Deeney.

I'm a senior-level Quality Professional and an experienced engineer.

I've worked in industry, where products are manufactured, all along the line of product development: on the production floor as an operator, a process engineer, and as a quality and reliability engineer in new product development projects.

I've spotted what consistently trips up product development engineers working in cross-functional teams, like yours.

Dianna Deeney Low Resolution Web Sized-1096

Do you experience this?

  • designs picked-apart only after they're nearly done
  • so many design prototypes, but still not getting buy-in from the team
  • design concepts changing mid-development after it's too late to change the design
  • so many fires to fight late in development

Some opinions may be unfair...

It can be challenging to work as part of a cross-functional team.

You already know that you need to get teammate input before you start designing solutions.


With a new project, a handful of needs, and a cross-functional team...

How can you gather design inputs before you start engineering solutions?

Where do you start?

What questions do you even ask?

Thinking: How do we use quality during design?

I appreciate what the cross-functional teammates bring to design, and I understand engineering and new product development

I want to empower engineers with how to work with their cross-functional team in early concept development, before they start engineering solutions.

By customizing proven frameworks that are used by many quality and reliability professionals for new product development, engineers can drive the conversations they need for design inputs, priorities, and more. Engineers facilitate working meetings because they're making decisions daily about the product design for so many internal and external customers.

This promotes design-for-excellence ideas. And with design-for-excellence, we can have a world of products that are safe, enjoyable to use, and effective while using less resources: less materials, less waste, less time...

Free Lesson

Engineering Products in the Concept Space

You'll learn how to use a Concept Space to get early alignment between engineering and the cross-functional team and how that can affect the product development process.

You covered a lot of material in a very clear practical manner. The example was very helpful showing how the Quality tools can be used in a real-life example."

Cary Enslow, Reliability Engineering Expert at HP, Inc.

re: "Quality Tools Training" custom training program

The overall theme of Dianna’s podcast, using quality tools in the design process, shows her insight as to what’s important in developing products. Any project would be lucky to have Dianna’s input."

Roger Hill, Medical Device Engineering & Management

Do you need help with teamwork in early concept development?

Get the expert help, methods, learning resources and feedback you need to facilitate working meetings with your cross-functional teams using quality tools. Timesaving, stress-reducing, realistic help is here for you, wherever you’re at.

QDD Journey Course

Listen to the Quality during Design Podcast

"Dianna Deeney has launched a podcast that focuses on both the need and the 'how to' include quality and reliability in your design. Both entertaining and thoughtful, the shows are well done and worth subscribing." — Fred Schenkelberg at Accendo Reliability

Available on this website and on-the-go with several of your streaming services.

It's not just an audio file - it also has a blog on this website that has extra information, graphics, and links to explore a topic more. Add a comment to the blog to add to the community!

Graphic attributions: People illustrations by Storyset