When we're trying to innovate, we can get trapped into the old thinking that the solution has to be out there somewhere. We need to think outside the box to find the solution to a problem.
We should stop brainstorming and, instead, think inside the box with Systematic Inventive Thinking. We use systematic approaches to do lots of things, and being innovative can be one of them, too.
This podcast blog talks about the shortcomings of group brainstorming sessions and a different approach to innovation.
When innovation is needed in design, don't brainstorm. A convincing journal article is by Gary Schirr, listed below, which is also what is referenced in Inside the Box: A Proven System of Creativity and Breakthrough Results.
Do coordinate with your team for ideas and to make decisions on how to move forward. We can be innovative by limiting our realm of possibilities: examine our Closed World and use a systematic approach, like Systemic Inventive Thinking, with your team.
I recommending reading Inside the Box: a Proven System of Creativity and Breakthrough Results by Boyd and Goldenberg. They have case studies and examples for all of their 5 templates for innovation. And practice your own innovative thinking through daily life so it's ready when you need it.
What do you think about having a systematic approach and templates to help you innovate? Leave a comment, below, I'd like to hear from you about this.
Boyd, Drew and Jacob Goldenberg. Inside the Box: A Proven System of Creativity and Breakthrough Results. Simon & Schuster, 2013.
Schirr, Gary. “Flawed Tools; The Efficacy of Group Research Methods to Generate Customer Ideas.” Journal of Product Innovation Management, vol. 29, 2012.