Do you design products?

Then, this is the place for you!

What You'll Learn at Quality During Design

Strategize with Quality thinking throughout your design lifecycle.

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Use Quality thinking at the right times: early and often.

Everyone benefits when quality methods are integrated early into the design process, and you are in one of the best positions to make that happen! I believe (and have seen) that this can lead to products that are safer, more reliable, and more intuitive to use; a development process that avoids surprises; and cost savings through doing the right thing early. 

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Know the methods, when to get help, and how to act on results. 

You don’t have to learn how to do it all. But, you need to understand the methods available and how you can use them to make decisions. This includes asking a Quality professional to analyze something for you and then knowing how to act on the results. 

PRUNE: Quality as a Strategic Asset

Strategically use Quality thinking to PRUNE the design process. 

We use quality thinking to trim and hone our design processes and know when to call in a Quality professional so we get our perfect designs. 

We answer some of the most popular FAQ about Quality during Design and how we use quality and reliability in design engineering and new product development.


"Dianna Deeney has launched a podcast that focuses on both the need and the 'how to' include quality and reliability in your design. Both entertaining and thoughtful, the shows are well done and worth subscribing."

Fred Schenkelberg at Accendo Reliability

"Dianna is a skilled quality professional who has exhibited highly valued leadership characteristics based on essential planning and critical thinking.  The ability to understand a given situation from a high level and to then set in motion the needed actions to achieve success is an important trait that Dianna has demonstrated specifically in regard to the safety, efficacy, and compliance of medical devices.  This approach would be highly valued for an organization since it exemplifies a reasoned and constructive thought process to obtain desired goals."

Frederick A. Yeagle, Principal Engineer Quality and Reliability, medical device industry

Dianna Deeney spoke to the American Society for Quality Medical Division on June 8, 2022. Her presentation Adding “Technical” back into Design Reviews: 3 Alternatives to Bulleted Slide Decks was excellent and the response from our members was overwhelmingly positive. Her presentation used an actual case to show how “going through the motions” with the standard bulleted slide deck can have tragic consequences and proposed other options to make technical presentations more meaningful and more accessible to reviewers. I hope that we can schedule Dianna again as I found her presentation interesting and informative.

Robert Shanks, Chair ASQ Medical Device Division Dallas/Fort Worth Discussion Group and Medical Device Division Secretary

"I had the pleasure of working closely with Dianna in my role as MDR Project Manager for Teleflex. Dianna demonstrated leadership and tremendous competence in all of her activities. I was impressed with her deep knowledge of the subject matter and her commitment to meeting deadlines. I am happy to recommend her to others."

Jim Watkins, MDR Project Manger

"Dianna is a result-oriented practitioner who employs the best practices in the Reliability and Quality engineering fields. She is a highly motivated professional and a top performer."

Ronito Tamayo, Experienced Reliability, Quality, and Product Analysis Professional

"Dianna is a competent and self-motivated professional who takes pride in delivering results to your expectations. She is a pleasure to work with, and you can count on her direct and consistent communication."

Jeffrey P. Lewis, Sr. Director of Corporate Quality

"Dianna is a detail oriented Quality Engineer who has a great combination of process engineering skills and quality systems knowledge. Together with her energy, personality and communication skills, Dianna is a very effective quality engineer."

David Alexander, Vice President Quality Assurance

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Dianna Deeney

Do you want to know more about me?

Click the link to find out how I went from the manufacturing shop floor and design engineering to loving Quality and promoting Quality Thinking throughout the design cycle. 

What Quality during Design is Not About

We don't get into how to do complex analyses and things like six-sigma projects; that's what our Quality friends love to do, and there are a ton of other resources out there to help with that.