We can get stuck when trying to discover a solution to a problem. Sometimes it helps to expand our thinking into other avenues. We can reframe our problem within its contradictions. What is it not?
We review an Is/Is-Not Matrix: how it's built, its purpose, and how it can help us.
To conclude, an Is/Is-Not matrix is just one tool that we can use to help us discover the solution to a problem. It helps us reframe our problem within its contradictions: what is it not and what are some of the observations and distinctions we can make with what we already know? It'll put everything that you and your team know on one page in view. The point is to get unstuck and move on to the next step.