Product Design from a Marketing Viewpoint, with Laura Krick (A Chat with Cross Functional Experts)

This interview focuses on product design from a marketing viewpoint, including sales and commercial operations. “A Talk with Cross Functional Experts” is a Quality during Design interview series. Our focus is speaking with people that are typically part of a cross-functional team for new product development. We discuss their viewpoints and perspectives regarding new products,…

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fruit-ill with leaf

Risk Barriers as Swiss Cheese?

There’s a model that can help us visualize and consider the different barriers to harm: The Swiss Cheese Model of Accident Causation. Learn what makes up this model and how ideas are represented. There are also different ways that the model is being used today. How can we design for controls, policies, or actions that are part of the use of our product but outside of our control?

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Types of Design Analyses possible with User Process Flowcharts

Flowcharting isn’t just useful for manufacturing processes. We can use them in lots of ways to help us with design of products and to identify quality characteristics. After all, products are used by people, and the way in which they use them is a process. compare ideal vs. actual flowcharts identify where there is disagreement…

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My product works. Why don’t they want it?

Have you ever designed a product that works but that customers just don’t want to use? We’ll review some tools and strategies to help prevent that from happening before product launch, or to help as a starting point when you plan for your version 2.0.

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