How can we move Quality and Reliability ideas from end-of-line test and inspection to front-of-line design inputs?
Take the Quality during Design Journey
If you do design engineering, then you can use Quality during Design to work like a Star Performer.
Adjust when and with whom we do design activities. Use frameworks to make communication easier. Make design decisions with data.
- improve product design success
- avoid surprises
- solve design questions earlier
What You'll Work On
Understand Root Causes
Study Risks to Analyze and Control
Develop Concepts with a Cross-Functional Team & Users
Design Development with Quality Engineers & Reliability Engineers
Field Monitoring for Acceptability & Continuous Improvement
The Quality during Design Journey is for those:
- wanting to take their engineering career to the next step
- working in any industry in product development, or aspire to work in product development
- wanting to understand how risk, quality, and reliability programs fit together with design
- becoming an engineering manager and wanting ideas to help guide their team to communicate cross-functionally
- managers or directors wanting their team to have training
Quality Engineering & Reliability Engineering are established fields with proven results.
Iterative methods can be used throughout the product development process.
You don’t have to be a QE or RE to benefit from quality thinking. You can use their tools, techniques, and methods. And you’ll know when to ask for specialized help from a QE or RE to get the results you want.
The Qualities of a STAR Performer are Universal
- consistently spots issues & problems and makes sure something gets done about them
- succeeds at working across organizational boundaries
- consistently succeeds at delighting internal and external customers
- always gets work done on time with high quality
Kelley, Robert Earl. How to be a Star at Work: Nine Breakthrough Strategies You Need to Succeed. United States, Times Business, 1999, pp. 13, 305.
What makes a STAR Product Development Engineer?
- Getting sharp, early, fact-based product definitions before development begins
- Solid, up-front homework – doing the front end, new product development activities well
- Technically competent and a high quality of execution
These values in the new product development process increases a design success rate at least 2X, up to 3.3X! Designs are 85% more likely to succeed than those designs that aren’t developed with those values.
Cooper, Robert G. Winning at New Products, Third Ed. Basic Books. 2001. pp. 59-77.
How can you become a STAR?
Use Quality and Reliability Engineering as part of the product development strategy. Tools from these fields get ideas onto 'paper', helps teams communicate across different backgrounds and functions, and reframes problems and ideas. Learn how through the Quality during Design Journey!
What others say
"You covered a lot of material in a very clear practical manner. The example was very helpful showing how the Quality tools can be used in a real-life example."
Cary Enslow, Reliability Engineering Expert at HP, Inc.
re: "Quality Tools Training" custom training program
"The overall theme of Dianna’s podcast, using quality tools in the design process, shows her insight as to what’s important in developing products. Any project would be lucky to have Dianna’s input."
Roger Hill, Medical Device Engineering & Management
What experts say
The Business Bottom Line
Getting sharp, early, fact-based product definitions before development begins and doing the front-end of new product activities well increases a design success rate at least 2X, up to 3.3X! Designs are 85% more likely to succeed than those designs that aren’t developed with those values. Market shares improve by at least 21 share points.
Cooper, Robert G. Winning at New Products, Third Ed. Basic Books. 2001. pp. 59-77.
Profitability is affected by the quality of product, too. Improved design quality leads to higher perceived value. This leads to higher prices, increased market share, and higher profitability. Improved design quality also leads to improved quality of conformance, which results in lower manufacturing and source costs and higher overall profitability.
Lindsay, William M., and Evans, James R. "From Continuous Improvement to Continuous Innovation." Managing for Quality and Performance Excellence. United States, Cengage Learning, 2017. pp. 29..
"A thorough understanding of customers’ needs and wants, the competitive situation, and the nature of the market is an essential component of new product success.”
“…traditional market research, such as large sample surveys, may not be appropriate for every project. But building in the voice of the customer, seeking customer insights, and getting the right market information before Development proceeds are vital requirements.”
Robert G. Cooper
Cooper, Robert G. Winning at New Products, Third Ed. Basic Books. 2001. pp. 25, 86.
“Product development is just a succession of problems to be solved, so development speed depends on the speed of the problem-solving process.”
Preston G. Smith, Donald G. Reinertsen
Reinertsen, Donald G., and Smith, Preston G. Developing Products in Half the Time. United Kingdom, Van Nostrand Reinhold, 1995.
Sign up for Course 1, available now!
COURSE 1
- QDD Journey Lessons for Course 1: Design for Problems & Risk
- 12 months access to learning materials
QDD JOURNEY
- QDD Journey Lessons for Course 1: Design for Problems & Risk
- QDD Journey Lessons for Course 2: Design with Quality & Reliabilty
- QDD Journey Lessons for Course 3: Design for the Users
- 12 months access to learning materials
EXTRA COACHING
- QDD Journey Lessons for Courses 1, 2, and 3
- 12 months of access to learning materials
- (6) 1:1 45-minute coaching sessions to implement course lessons
Sales tax is not included in the purchase price. Need a custom plan for a team or group? Contact us.
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Dianna Deeney
BSME