Product Design from a Marketing Viewpoint, with Laura Krick (A Chat with Cross Functional Experts)

This interview focuses on product design from a marketing viewpoint, including sales and commercial operations. “A Talk with Cross Functional Experts” is a Quality during Design interview series. Our focus is speaking with people that are typically part of a cross-functional team for new product development. We discuss their viewpoints and perspectives regarding new products,…

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The Who’s Who of your Quality Team

I’m a fan of cross-functional teams. My main reason is that the different perspectives that each person brings from their respective areas of the business helps create a more complete vision of product and performance risk. Part of quality (and design!) means assessing and managing risk, and I’ve seen time and again the power of bringing people together: better understanding,…

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