Getting Use Information without a Prototype

There is a lot of use information about a new product concept that we can develop, even if we don't have an engineering prototype. We want this information especially before we start prototyping!

We talk about what type of information we can gather and a stepwise approach to get it with our cross-functional team.

Are you starting a new product development project? Don't wait for a prototype! Start talking with your cross-functional team now.

Do you want to explore a little more?

How to Self-Advocate for More Customer Face Time (and why it's important)

Product Design from a Marketing Viewpoint, with Laura Krick (A Chat with Cross Functional Experts)